The Origin Story
Since our inception in 2014, SYNC Performance has been committed to setting the standard in athlete-driven performance apparel. Founded by former athletes, SYNC recognized the need for gear that not only performs but also embodies the insights and experiences of high-performing athletes.
As avid athletes ourselves, we understand the importance of gear that can keep up with the demands of intense training and competition. That's why, from day one, we've been on a mission to create performance apparel that prioritizes three key elements: Performance, Durability, and Confidence.
Our Values
PERFORMANCE
Our gear is engineered to move with you, keep you warm, and be functional for whatever adventure you are on. Our product features and designs were crafted with insights from athletes that drove the brands creation. Each product is made to empower you to confidently push the limits of your athletic abilities.
DURABILITY
Quality is at the core of everything we do. We understand that a failed piece of gear can compromise everything you've worked for, whether it's a big race or a big day with family and friends. That's why we're committed to creating gear that lasts 100 plus days on snow, so you can focus on what matters most—achieving your goals and enjoying every moment on the mountain.
CONFIDENCE
Looking good isn't just about aesthetics—it's about confidence. Confidence comes not only from knowing you have the right gear but also from being part of a like-minded community. SYNC Performance athletes are a collective of individuals in pursuit of their own personal bests. So, whether you're racing down the slopes or celebrating on the podium, SYNC offers you the confidence to do your best.
We are about the Athlete
Athletes are the core of SYNC's design inspiration. We aim to develop a bond with athletes along their journeys, and together, we're shaking up the world of ski racing along the way. We work with our athletes to design products they love, support them early and often, and celebrate with them wherever their careers may go. We're committed to helping build the future of the sport of skiing now.
We currently support athletes at various stages in their pursuit to success. To learn more about our athletes click here.